Nigeria's Insurance Sector Strengthening Program has set a 2031 target to raise insurance penetration from 0.5% to 10% of GDP.
The five-year initiative aims to reach more than 55 million beneficiaries and connect 250,000 MSMEs to affordable cover.
Its delivery test will be converting ambitious national targets into trusted protection for households and businesses.
Programme Sets Ambitious National Coverage Targets
Nigeria's Insurance Sector Strengthening Program (ISSP) has set a target to increase insurance penetration from 0.5% to 10% of gross domestic product (GDP) by 2031 and reach more than 55 million beneficiaries across the 36 states and the Federal Capital Territory.
Mrs Bukola Ifemade, Team Lead and initiator of ISSP, announced the goals at the programme's formal launch in Abuja on September 3.
Ifemade described the initiative as a response to a market where only 5% of an estimated 220 million Nigerians have insurance cover.
In her launch address, she said 78% of Nigerians lack a basic understanding of insurance products, only 8% of 40 million micro, small and medium-sized enterprises have cover, and young adults represent less than 20% of the market.
Six Pillars Connect Reform With Delivery
ISSP is organised around six pillars;
- Advocacy and policy support.
- Awareness and education.
- Capacity building.
- Gender inclusion.
- Youth engagement and innovation.
- MSME and value-chain strengthening.
Implementation will run through foundation and launch, acceleration and scale-up, and consolidation and sustainability phases, supported by monitoring and evaluation aligned with the National Insurance Commission.

The programme supports the Nigeria Insurance Industry Reform Agenda 2025 by translating regulatory objectives into activities that reach consumers and businesses.
- It plans to train 6,000 insurance professionals and intermediaries
- Secure 40% female participation
- Reach 30% youth participation
- Connect 250,000 MSMEs with affordable insurance solutions.

Insurance Can Strengthen Household and Business Resilience
Wider insurance coverage can help families recover from illness, accidents, floods and income shocks without selling productive assets or falling deeper into debt.
- For MSMEs, suitable cover can protect stock, premises and working capital, making it easier to recover after disruption and more credible to lenders and investors.
The initiative is benchmarking elements of Canada's mature insurance market while adapting them to Nigerian conditions.
- Peter C. Braid, chief executive of the Insurance Brokers Association of Canada, serves as international adviser.
- Local design expertise covers innovation, insurance and finance, digital strategy and programme delivery.
The proposed mix recognises that market expansion requires trust, capable intermediaries and products that people can understand and afford.
Distribution will matter as much as product design.
- Cooperatives, trade associations, digital platforms, banks and community organisations can help insurers reach people who rarely enter a branch.
However, scale should not come at the expense of suitability.
- Premiums, exclusions and claims requirements must reflect irregular incomes and the operating realities of small firms, or new policies may lapse before they provide meaningful protection.
Targets Need Products, Trust and Measurement
Reaching 10% penetration within five years will require clear annual milestones, credible baseline data and public reporting.
- Regulators and insurers must simplify product language, improve claims experiences and use customer protection as a measure of success.
- Digital distribution can widen access; however, it must be supported by privacy safeguards, accessible complaints channels and options for people with limited connectivity.
Ifemade credited NAICOM with agreeing to collaborate and co-champion the programme.
- Leadway Assurance is the major sponsor, Noor Takaful a co-sponsor and Africa Re a supporter.
- Delivery and communications partners include EMDI Capacity Development, NIINE, the Nigeria Climate Innovation Centre, Scallop Media and Technology, FileAm Finance, Sustainable Stories Africa and Notes Inc Media.
Industry associations and market operators will need to convert that coalition into measurable coverage.
Path Forward – Turning Insurance Targets Into Trusted Protection
ISSP's next task is to publish annual milestones, define how beneficiaries and penetration will be measured, and show how each pillar supports the 2031 outcome.
Claims quality and consumer trust lie beside sales targets.
Sustained regulator and industry coordination can extend protection to women, young adults and MSMEs.
Transparent reporting will determine whether the programme becomes a durable reform vehicle or remains a collection of ambitious launch commitments.