Public support for the green transition is increasing across the globe, with Africa leading at 97%.
However, the challenge lies not in convincing people, but in delivering fair, economically viable, and effective solutions that transform global consensus into real change for communities and markets.
Catalysing a Global Green Mandate
A new global consensus on green economic transformation is making waves across the world. According to GlobeScan Societal Shift Study, sampling 31,500 people across 33 countries, it reveals that up to 97% believe shifting to a green economy is essential.
This is particular to Africa and the Middle East, with Latin America coming in close at a close third. The momentum is robust, holding firm against political and media backlash, and signalling that societies are ready for meaningful climate action.
Nearly Universal Support
The mandate for a green transition is near-universal, especially among emerging economies, whose demands signal their readiness for policy and investment shifts.
Delivering Real Solutions
Despite this strong public support, the delivery is lagging. The GlobeScan study highlights the shift in focus from "if" to "how" the green economy should be deployed for maximum impact.
Societal expectations now prioritise fairness, transparency, economic feasibility, and evidence of positive outcomes for local communities and markets.
Unlocking Economic and Social Benefits
Transitioning to a green economy offers major benefits. These include job creation, energy security, poverty reduction, and healthier environments. Some of the key principles of the Sustainable Development Goals (SDGs) 2030 agenda.
The African situation showcases how renewable energy, green jobs, and circular business models can lift millions from poverty and create resilient, future-ready societies.
Moving From Consensus to Change
The imperative now is clear: decision-makers must move from enthusiasm to action by creating fair policies, delivering green infrastructure, and ensuring inclusive growth.
Investment in blended finance, regional partnerships, and market reforms has become more crucial than ever to scaling impact and matching expectations.
Path Forward: Building on Widespread Support
With the world rallying behind the green transition, leaders face a defining test – "turn commitment into capability." Sustainable growth depends on policies that are fair, accessible, and tuned to local realities.
By fusing inclusion with innovation, blended finance, and resilient governance, regions like Africa can redefine the green economy. This will be more than just a mere aspiration, but as proof that shared progress drives global transformation.
